Materials and the form that those materials take is so important and sometimes gets overlooked. When the material is integrated so well into the overall design and becomes as identifiable as, for example, the logo itself.
Maud is an Australian design studio with exciting takes on the simplicity of materials and showing this off along with their edgy design style.
Henry Wilson
Henry Wilson is an internationally respected young Australian Product Designer, with an ever-increasing profile in Europe, Australia, the UK and US. His practice is built around his belief that design should respond to a real need, an ethos we were keen to reflect in his identity. The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain ledgible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to.
SoHi
SoHi is a contemporary lifestyle magazine showcasing the creative, art and fashion scene in the NSW Southern Highlands. We created the corporate branding and art direction for the print and digital publication, and continue to work with SoHi acting as brand guardian across all design content. Our design solution is visually clean and simple, to reflect the core values of the brand: Inclusive, Relaxed, Community.
Printed in a limited edition run of 2000 per issue, it has not only been embraced by locals and creatives, but the design has resonated globally including an interview in UK Grafik Magazine and a feature in Magnation where it was selected by Kate Bezar as her number one magazine…
Washed Up
Washed Up is a personal project by photographer Sean Izzard, exploring the flotsam and jetsam exposed and framed by the sands of Australia’s beaches. We used a broken grid to lay out a selection of his images, as well as designing a custom piece of typography to reflect the elegant simplicity of Sean’s photos. Limited to only 200 prints, the poster was sent out to a number of studios and agency’s, leading to a dramatic increase in work offers for Sean following distribution.
Meanwhile
Meanwhile is a new menswear boutique located in the exclusive Kings Cross Hills of Sydney. Stocking the finest Australian labels alongside such international greats as Dries Van Noten, Whyred and Dana Lee, Meanwhile is a most welcome addition to Sydney retail in general, menswear specifically. We created an identity using only inked hand stamps, making it cost effective and low maintenance, whilst still retaining the considered craftsmanship that Meanwhile represents. The Brandmark itself is the joining of an M and a W forming one icon that alludes to a tailors stitch.
