"Today I’m Feeling Turquoise” is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods. Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?
The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.
“Today I’m Feeling Turquoise” was produced by Pentagram as our 2011/12 holiday card—but it’s much more than that. It’s the first step on a journey to finally matching all the colours in the world with their corresponding moods.
http://pentagram.com/en/new/2012/02/new-workpentagram-holiday-card-1.php
Project Team: Domenic Lippa, partner-in-charge and designer, Naresh Ramchandani, partner and copywriter, Jeremy Kunze, Lucy Groom designers, Tom Edmonds, copywriter.
